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STAGE 1: INTERNATIONAL DIAGNOSTIC
1.1 Internal analysis (company)
1.2 External analysis
1.3 International SWOT analysis
1.4 International Diagnostic
STAGE 2: MARKET SELECTION
2.1 Concentration/Diversification
2.2 Country grouping
2.3 Selection of most favourable countries
2.4 Selection of target markets
STAGE 3: MARKET ENTRY METHODS
3.1 Alternative market entry methods
3.2 Selection of market entry methods
3.3 Profile of the ideal client/agent/distributor/ partner
3.4 Negotiation conditions
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STAGE 4: INTERNATIONAL OFFER
4.1 Selection of range of products
4.2 Standardization/adaptation of the product
4.3 Setting international prices
4.5 Preparation of the offer
STAGE 5: INTERNATIONAL PROMOTION STRATEGY
5.1 Brand
5.2 Positioning and promotional message
5.3 Communication tools
5.4 Communication budget
STAGE 6: ECONOMIC PLAN
6.1 Sales targets
6.2 International operating account
6.3 Economic plan
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