A B C D E F G H I K L M N O P Q R S T U V W Z
Ba Be Bo Br Bu

BATNA

An acronym for Best Alternative To a Negotiated Agreement. A technique used to negotiate a better contract or agreement mainly in international business negotiations. There are seven basic steps to developing a BATNA: List what you will do if you…

Read More

Born global

Born global is a type of company that from the beginning of its activities pursues a vision of becoming global and globalizes rapidly without any preceding long term domestic or internationalization period. Two types of born global can be distinguished:…

Read More

Broker

An individual or firm that acts as an intermediary, often between a buyer and seller, usually for a commission. Related to international trade services there are three specific kind of brokers: Commercial or merchandise broker: an individual or firm that…

Read More

Brokerage agreement

A type or contract, whereby a person or company acts as a sales agent on behalf of the exporting company (principal), introducing its products to potential buyers in the external market, in exchange for a commission based on the value…

Read More