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How to Negotiate and Doing business in Italy
Doing business in Italy
Remember that...

Italians are only faithful to their family. In politics, love or business fidelity is simply does not exist. According to the legend, Julius Caesar was murdered by Brutus - his protégé and alleged son. Julius Caesar’s last word’s: “…et tu, Brute?” expressed his disbelief at such treachery.

Negotiation tips
  • Personal contacts and references are very important. Italians prefer to do business with people that they already know or with companies that have been recommended by reliable people (the so-called clientelismo). It is easier to get a job if someone recommends you (la raccomendazione).
  • In Italy, product design and quality are highly appreciated. A negotiation strategy based on price will not be effective.
  • Punctuality is compulsory in the north of the country (especially Milan). In the centre and south, time is more relaxed. You should confirm appointments in advance.
Etiquette tips
  • Shaking hands when you introduce yourself and leave is the most common form of greeting. It is usual to touch the forearm of the person that you are greeting with the other hand. The most used words are Ciao (used like Hello or Goodbye), Buon giorno (Good morning or Good afternoon) and Buona sera (Good evening).
Country Guide
How to negotiate successfully in Italy
provides information about:
  • Key facts
  • Businness environment
  • Negotiation strategies
  • Etiquette
  • Business culture
  • Useful words and phrases
  • Internet information
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More than 50 Tips about Strategies on Negotiation, Etiquette and Business Culture.
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