Brazil is one of the countries with greater racial and cultural mix (what is known as a melting pot). It has important communities from Africa, Portugal, Spain, Germany, Japan, Lebanon and other countries. These groups have mixed together and have managed to create a unique lifestyle, with business etiquette rules quite flexible, though should be known by foreign negotiators that ... Read More »
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Feed SubscriptionKeys to negotiate in Brazil
Brazil is the third emerging economy, after China and India, and the largest market in Latin America (about 40% of total). Here are some keys to negotiating with Brazilian companies: In the initial interviews Brazilians do not give many details and may even give confusing information; they expect the other party to do the same until some degree of ... Read More »