Export Plan (A Practical Guide for Companies and Professionals) - Ebook Format
The purpose of the Export Plan is to prepare companies and professionals to enter the international market place or to better organize their existing international business activity. The plan will serve as step-by-step guide to lead the company through the process of exporting products and services to international markets.
The Plan is divided into six sections following a time sequence. Each section helps to plan international business strategies and take effective export decisions. Companies, particularly SMEs, which carefully use this guide will get the following benefits:
For each section, the Plan provides worksheets with corresponding explanatory notes so that the user does not have difficulty developing and completing the Plan. It also offers a case study that is used as an example to apply the methodology.
Table of Contents
SECTION 1: BACKGROUND ANALYSIS
SECTION 2: MARKET SELECTION
SECTION 3: MARKET ENTRY
SECTION 4: PRODUCT AND PRICE STRATEGY
SECTION 5: COMMUNICATION STRATEGY
SECTION 6: BUSINESS PLAN