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FrançaisA form of cooperation between two or more brands with significant customer recognition, in which all the participants´ brand names are retained. The products are often complimentary, in the way that one product can be used or consumed jointly with…
Read MoreCommercial agency
A relationship between one individual or legal entity (the agent) who represents, acts on behalf of, and binds another individual or legal entity (the principal) in accordance with the principal´s request or instructions. In some countries, the role of commercial…
Read MoreCommercial counsellor
The commercial expert on the diplomatic staff of a country´s embassy or large consulate. Also called commercial attaché.
Read MoreCommercial counterfeiting
The production or marketing of goods with the intent of defrauding the purchase by falsely conveying directly or indirectly, that the goods are produced by a known or reputable manufacturer.
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