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FrançaisGlobal strategy as defined in international marketing as a type of strategy guide to globalization. As opposed to a multidomestic strategy a global strategy may be appropriate in industries where firms are faced with strong pressures for cost reduction, but…
Read MoreGlobal Trade Alert
Website that offers information about international trade barriers or state measures that are likely to affect international trade. It identifies the trading partners and the effects on imports coming from different countries. Website.
Read MoreGlobaltrade
Online business directory of export services providers and market analysis. It is a private website, sponsored by different agencies of foreign trade promotion. Offers two very useful resources: Business Directory: more than 100.000 trade services providers classified by country and…
Read MoreGo-between
An intermediary employee by foreign firms for the purpose of gaining contacts, language ability, or knowledge of local business practices. A go-between can be effectively used by either side in a negotiation to help smooth over a variety of social,…
Read MoreGrey market
A situation that consists of unauthorized traders buying and selling a company´s product in different countries. Companies confronted with a grey situation can react in many ways. They may decide to ignore the problem, take legal action or modify elements…
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