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Middleman

An intermediary acting as an agent or dealer between buyers and sellers. In international trade, a middleman usually charges a commission as percentage of the sales effectively made through a Intermediary Contract for Trade Operations.

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Multidomestic strategy

A multidomestic strategy is an international marketing approach that chooses to focus advertising and commercial efforts on the needs of a local market rather than taking a more universal or global approach. This means that companies employing this marketing strategy will seek…

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