Piggyback is a form of distribution in foreign markets in which a SME company (the “rider”), deals with a larger company (the “carrier”) which already operates in certain foreign markets and is willing to act on behalf of the rider…
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Price strategy for international markets that allows each local subsidiary or partner (agent, distributor. etc.) to set a price that is considered to be the most appropriate for local conditions, and no attempt is made to coordinate prices from country…
Read MorePrice standardization
Price strategy for international markets based on setting a price for the product as it leaves de factory. At its simplest it involves setting a fixed world price at the headquarters of the firm. This fixed world price is then…
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