A B C D E F G H I K L M N O P Q R S T U V W Z
Pi Pr Pu

Piggyback distribution

Piggyback is a form of distribution in foreign markets in which a SME company (the “rider”), deals with a larger company (the “carrier”) which already operates in certain foreign markets and is willing to act on behalf of the rider…

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Premium

The amount above regular price paid as an incentive to do something. For example, a buyer might pay a premium for quick delivery. In insurance, the amount paid to an insurance company for coverage under an insurance policy. Opposite to…

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Price differentiation

Price strategy for international markets that allows each local subsidiary or partner (agent, distributor. etc.) to set a price that is considered to be the most appropriate for local conditions, and no attempt is made to coordinate prices from country…

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Price standardization

Price strategy for international markets based on setting a price for the product as it leaves de factory. At its simplest it involves setting a fixed world price at the headquarters of the firm. This fixed world price is then…

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ProChile

The Chilean official agency that administers the export and investment programmes of the Chilean Government. Website.

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