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Price differentiation

Price strategy for international markets that allows each local subsidiary or partner (agent, distributor. etc.) to set a price that is considered to be the most appropriate for local conditions, and no attempt is made to coordinate prices from country…

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Price standardization

Price strategy for international markets based on setting a price for the product as it leaves de factory. At its simplest it involves setting a fixed world price at the headquarters of the firm. This fixed world price is then…

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