A person or a company that acts as a sales agent on behalf of the exporting company (principal), introducing its products to potential buyers in the external market, in exchange for a commission based on the value of the business…
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An individual or firm that serves as the foreign representative of a domestic supplier and seeks sales abroad for the supplier. The Representative carries out his/her activity continuously and is paid by commission based on sales achieved, although on occasions…
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In retail business this concept is used when brand owner (usually a multinational company) takes space in another retailer’s store and fits it out to provide selling space to show its products. There are benefits to both, brand owners and…
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