The Chief Executive Officer (CEO) is the highest-ranking manager in a corporation. He or she is in charge of growth, financial operations, and goal setting for an organization. This individual also acts as the face of the company for many public relations opportunities. This job demands that he or she take responsibility for the ups and downs of a business. The primary duty of the executive officer is to steer the direction of the company. This means approving and sometimes creating various policies that encourage growth. Approving the operating budget and being intimately familiar with all financial aspects of the company is also important for this job. The executive officer also looks toward the future and helps create organizational goals and objectives for the company. As well as CEO another acronyms as used in corporate world such as CFO (Chief Financial Officer) or COO (Chief Operating Officer).