A B C D E F G H I J K L M N O P Q R S T U V W Y Z

Multidomestic strategy

A multidomestic strategy is an international marketing approach that chooses to focus advertising and commercial efforts on the needs of a local market rather than taking a more universal or global approach. This means that companies employing this marketing strategy will seek…

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Multilateral agreement

A international agreement involving three or more parties. For example, the GATT (General Agreement o Tariffs and Trade) has been, since its establishments in 1947, seeking to promote trade liberalization through multilateral negotiations. See also bilateral trade agreement.

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Multimodal transport

Transport by more than one means. For instance, in door-to-door transport one might use ground transport for pre-carriage to the port or airport on the seller´s side, main carriage by vessel or air to the arriver point on the buyer´s…

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