Price differentiation

Price strategy for international markets that allows each local subsidiary or partner (agent, distributor. etc.) to set a price that is considered to be the most appropriate for local conditions, and no attempt is made to coordinate prices from country…

Read More

Price standardization

Price strategy for international markets based on setting a price for the product as it leaves de factory. At its simplest it involves setting a fixed world price at the headquarters of the firm. This fixed world price is then…

Read More

Price undertaking

Undertaking by an exporter to raise the export price of the product to avoid the possibility of an anti-dumping duty.

Read More

Prima Facie

A Latin term frequently encountered in foreign trade that means “on first appearance.” When a steamship company issues a clean bill of lading, it acknowledges that the goods were received “in apparent good order and condition” and this is said…

Read More

Principal

1. In international contracts, an individual or legal entity who authorizes another party (agent, sales representative) to act on the principal´s behalf. 2. In bank collections, the party entrusting the handling of a collection to a bank.

Read More