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FrançaisA set of contractual rules established by the International Chamber of Commerce (ICC) that may be used for demand guarantees and counter-guarantees. These rules are not law, and apply only if the parties to the demand or counter-guarantee so choose….
Read MoreUnilateral
An action taken by a single country on its own initiative, and not in any way dependent upon or conditional upon the actions of any other country or countries.
Read MoreUnique selling proposition (USP)
The unique selling proposition is the decisive sales argument for customers to buy a product. USP needs to be communicated, and what the communication is intended to achieve in terms of consumer behaviour in the country concerned.
Read MoreUnitization
The consolidation of a quantity of cargo into one large shipping unit for easier handling, as in palletizing or containerization.
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