Unique selling proposition (USP)

The unique selling proposition is the decisive sales argument for customers to buy a product. USP needs to be communicated, and what the communication is intended to achieve in terms of consumer behaviour in the country concerned.

Read More

Unit load

Packages loaded on a pallet, in a crate or any other way that enables them to be handled at one time as a unit.

Read More

Unitization

The consolidation of a quantity of cargo into one large shipping unit for easier handling, as in palletizing or containerization.

Read More