Influencer Agreement

The Influencer Agreement is a type of contract for the provision of services that regulates the relationship between a company, “Advertiser”, that hires a person, “Influencer”, to promote its brand on social networks (Instagram, YouTube, TikTok , Twitch, etc). The influencer is a person of recognised prestige in social networks, who will carry out a series of actions established in the contract itself and, in exchange, will receive remuneration that can be economic or in kind. This agreement can be used for a one-time campaign, where the Advertiser hires the Influencer to help with one specific campaign for a specific time period, or for an ongoing relationship, where the Influencer will promote the Advertiser’s products or services over time. Model of Influencer Agreement.