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Dictionary of International Trade

A B C D E F G H I J K L M N O P Q R S T U V W Y Z
Sa Sc Se Sh Si Sl Sm So Sp St Su Sw
Sha She Shi Sho
Shop Shor

Shop in shop

In retail business this concept is used when brand owner (usually a multinational company) takes space in another retailer’s store and fits it out to provide selling space to show its products. There are benefits to both, brand owners and retailers (e.g. shared costs, shared marketing and demand-generation, and speed to market).

Related entries

  • Zero-sum game
  • Win-win strateg
  • Win-lose strategy
  • Value for money (VFM)
  • Unique selling proposition (USP)
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Dictionary of International Trade

Practical Guide to Incoterms

Dictionary of International Trade

Key definitions of over 1500 useful international trade terms. More than 1000 weblinks and 500 acronyms and abbreviations

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