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Dictionary of International Trade

A B C D E F G H I J K L M N O P Q R S T U V W Y Z
Ub Uc Ul Un Up Us
Unc Und Une Unf Uni Unt
Unid Unif Unil Uniq Unit

Unique selling proposition (USP)

The unique selling proposition is the decisive sales argument for customers to buy a product. USP needs to be communicated, and what the communication is intended to achieve in terms of consumer behaviour in the country concerned.

Related entries

  • Zero-sum game
  • Win-win strateg
  • Win-lose strategy
  • Value for money (VFM)
  • UBIFRANCE
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Dictionary of International Trade

Practical Guide to Incoterms

Dictionary of International Trade

Key definitions of over 1500 useful international trade terms. More than 1000 weblinks and 500 acronyms and abbreviations

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