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FrançaisThe amount above regular price paid as an incentive to do something. For example, a buyer might pay a premium for quick delivery. In insurance, the amount paid to an insurance company for coverage under an insurance policy. Opposite to…
Read MorePrice differentiation
Price strategy for international markets that allows each local subsidiary or partner (agent, distributor. etc.) to set a price that is considered to be the most appropriate for local conditions, and no attempt is made to coordinate prices from country…
Read MorePrice standardization
Price strategy for international markets based on setting a price for the product as it leaves de factory. At its simplest it involves setting a fixed world price at the headquarters of the firm. This fixed world price is then…
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