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Business Culture in China: 10 Elements

  If the Shanghai Skyline, the disappearance of bicycles in the big cities or the success of luxury brands can make us believe that China has been transformed into the most important capitalist market in the world, reality is that, from a cultural viewpoint, there exist some values proceeding from a millennial culture, with strong rural roots, which mark deep ... Read More »

Keys to negotiate in Brazil

  Brazil is the third emerging economy, after China and India, and the largest market in Latin America (about 40% of total). Here are some keys to negotiating with Brazilian companies: In the initial interviews Brazilians do not give many details and may even give confusing information; they expect the other party to do the same until some degree of ... Read More »